Archive for December, 2007

  1. Lunch hour escapism

    • 10/12/07
    • 10:15 pm
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    Considered an unprofitable venture by publishers and a dying discipline by many writers, shorts seems to have been condemned to the pages of literary magazines or the odd fiction website.
    When well written, a short story can be the exact break from reality most of us could use. It’s like a weekend away breathing in the […]

  2. Less is More

    • 4/12/07
    • 11:01 pm
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    One of the first things a Copywriter will learn about is the art of reducing a complicated message to a few words. I’ve heard this is the same principle used by stand up comedians. In order to get the message across you have to cut out the white noise.
    When it comes to Direct Mail in […]

  3. Writer’s Bake

    • 2/12/07
    • 10:54 pm
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    I’ve not been writing much lately, instead I’ve spent the time I would normally use for writing or editing to bake. I’m not the baking kind, I’m not even the eating kind and yet I’ve found myself whipping up American style cookies, fairy cakes and bread. It doesn’t stop there. When I should be reading […]


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